Client: Fish Soda
URL: FishSoda.com
Description: Sparkling Electrolyte Beverage Brand
Results: Complete Design & Brand Guide
FishSoda Brand & Design Guide
Overview
Welcome to the FishSoda Branding Design Guide. This document outlines the essential elements that define our brand identity, ensuring consistency across all our digital and physical touch points. Our brand encapsulates a playful yet sophisticated image, drawing inspiration from various eras of graphic design, with a particular nod to the vintage Americana aesthetics.
Brand Story
FishSoda is a futuristic sparkling electrolytes beverage product. At the heart of our brand is our mascot, a happy orange goldfish, living inside a clear glass soda bottle filled with clear blue soda. This imagery not only symbolizes our creativity and freshness but also embodies the fun and innovative spirit of our approach to design.
Color Palette
- Soda Blue: #62B6CB – Represents the clear blue soda, evoking a sense of creativity and freshness.
- Goldfish Orange: #FFA500 – The vibrant color of our mascot, symbolizing energy and creativity.
- Bottle Glass Clear: #DFF0EA – A subtle, transparent hue representing clarity and purity.
- Vintage White: #FBF8F1 – Off-white, used for backgrounds and to create a vintage feel.
- Ink Black: #313638 – For text and outlining, ensuring legibility and sophistication.
Typography
- Primary Typeface: “Playfair Display” – This serif font is used for headlines and emphasizes the vintage aspect of our brand, reflecting the elegance of the 1920s and 1950s.
- Secondary Typeface: “Montserrat” – A sans-serif font that complements our primary typeface, used for body text and digital interfaces, providing readability and a modern touch.
Logo Usage
Our logo, featuring the goldfish mascot within a soda bottle, is central to our brand identity. It must be used thoughtfully to maintain its integrity.
- Scale: The logo should never be stretched or distorted. Always scale proportionately.
- Backgrounds: Ensure the logo is placed on clear, uncluttered backgrounds. Use the vintage white from our palette for maximum impact.
- Minimum Size: The logo should not be reproduced at widths smaller than 1 inch (2.54 cm) to maintain legibility.
Imagery Style
Our imagery combines the playful spirit of our mascot with the sophistication of vintage design. Images should be high-quality, evoking a sense of nostalgia yet feeling fresh and innovative.
- Photography: Use with a vintage filter to align with our branding.
- Illustrations: Should be in the style of the 1920s to 1950s Americana, incorporating our color palette.
Design Do’s and Don’ts
- Do maintain a consistent use of the color palette across all materials.
- Do use the primary and secondary typefaces as specified for a cohesive look.
- Don’t use any additional fonts or colors outside the specified palette without consideration.
- Don’t alter the logo colors or proportions.
Conclusion
This guide serves as a foundation for all FishSoda branding and design efforts. By adhering to these guidelines, we ensure that our brand is represented consistently and effectively, reflecting our unique identity and values across all platforms and materials.